Giving corporate gift baskets to potential clients is a good way to make a long-lasting positive impression. This gesture shows that your business is invested in its clients and wants to go that extra mile to make sure they’re happy.
The gift baskets you give do not have to be super expensive or large. In fact, a corporate gift basket like that could make the recipient feel awkward, and we don’t want that. gifts containing alcoholic items are also probably best left alone; if your recipient doesn’t imbibe, this renders the basket useless. The same goes for baskets obviously aimed towards a certain gender, such as a basket filled with frilly pink spa items. The best way to go is to opt for small to medium sized corporate gift baskets filled with goodies anyone could use, such as candies, desk supplies, or baked goods.
A great way to draw a client to your business even more is to include some items with your company’s logo on them. Don’t go overboard with huge logos that obscure the entire object; a modestly-sized one will do the trick wonderfully, whereas an oversized logo can look tacky and desperate. Some good items to put your logo on include pens, laptop bags, water bottles, and travel mugs. These are all items that a person can really use on an everyday basis, and they’ll think of your company every time they use it.
There is one final thing to consider. Giving a gift to a potential client is a great idea. However, keep in mind that it is inappropriate and often against company policy to give gifts to any client you are currently in negotiations with. This can be interpreted as a bribe, even if that’s not how you intended it. Even if your company policy says nothing about this, the client may feel uncomfortably pressured by your gesture. To avoid any sticky situations, opt to give corporate gift baskets to people who have not yet gotten involved with your business, but who are thinking about doing so. This is not to say that you shouldn’t give gifts to potential clients at all – just use your better judgment to avoid any mishaps or embarrassing situations.
Corporate gift baskets are a perfect way to show potential clients that your company wants to do business with them. It gives your business the image of being genuine, thoughtful, and involved. Why not try it next time?
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