December 10, 2022

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Autumn promotional blitz for Ireland around the world

Autumn promotional blitz for Ireland around the environment

Tuesday, Oct 04, 2022.

Autumn promotional blitz targets late-season holidaymakers for Ireland around the world

Autumn promotional blitz targets late-season holidaymakers for Ireland all over the earth

US$1 million marketing campaign in United States highlights Shannon Airport as gateway to Wild Atlantic Way – component of Tourism Ireland’s autumn promotions

Tourism Eire has released an intensive and qualified multi-media autumn campaign, to boost late-time travel to Ireland from around the entire world. The September to December period normally yields as significantly as 30% of our yearly abroad tourism business.

1 of the highlights of Tourism Ireland’s autumn programme of exercise is a new US1 million marketing campaign in the United States, to endorse direct flights to Shannon Airport – with Aer Lingus from Boston and New York and with United from Newark – and to highlight Shannon as the gateway to the Wild Atlantic Way. The campaign features an extensive and focused programme of equally trade and consumer promotions.

Tourism Ireland is also rolling out a new €580,000 campaign to market Donegal and Derry in the all-vital Great Britain market place. The nine-7 days campaign will attain at least 6.8 million people and incorporates eye-catching electronic ads in London’s Waterloo station, as effectively as at fast paced roadside locations in London, Birmingham, Liverpool, Manchester, Glasgow and Edinburgh – with the slogan “two distinctive spots, one particular incredible holiday”.

The autumn marketing campaign is also highlighting the lots of explanations to appear below more than the coming months – which includes festivals and events like the Dublin Theatre Competition, Galway Intercontinental Oyster and Seafood Festival, Púca Competition, Derry Halloween, Savour Kilkenny Food Pageant, Cork Jazz Competition, Wexford Pageant Opera and New Year’s Competition (NYF) Dublin.

Niall Gibbons, Main Executive of Tourism Ireland, explained: “Our autumn marketing campaign aims to consider gain of late scheduling developments around the entire world, as there is nevertheless a great deal of business to participate in for this 12 months. Many individuals are opting for shorter holiday getaway breaks and we know that autumn is a truly fantastic possibility, with numerous environment-class festivals and functions going on in this article.

“Tourism Ireland’s publicity generate carries on this autumn – focusing on print, broadcast and on the web media around the environment with lots of constructive tales about Ireland. We will carry on to function really hard to maximise the achievements of winter air and sea routes. In addition, Tourism Eire will have interaction with top overseas tour operators and travel brokers this autumn – at gatherings like IFTM Top rated Resa in Paris, TTG Travel Knowledge in Rimini and Environment Vacation Sector in London, as effectively as through our B2B workshops and product sales missions – providing an chance for Irish tourism corporations to negotiate inclusion in their 2023 brochures and programmes.”

Tourism Ireland’s autumn campaign is currently being rolled out in Good Britain, North The us, Mainland Europe, Australia and rising tourism markets.

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